NEW YORK, Oct. 10,2008 / PRNewswire / -- Starting October 27, 2008, Promos (a specialized division of the Milan Chamber of Commerce) and Regione Lombardia will present Living the Italian House in Soho at 172 Mercer Street in New York City. The space, filled with Lombardy-designed furniture and home accessories, will be on display in the Soho neighborhood of downtown Manhattan through December 20, 2008 and will also host approximately fifteen events and film screenings during that time.

Living the Italian House in Soho will recreative five spaces found in hte typical Italian house, using elements and products from 35 of the most innovative design companies in Italy.

Living the Italian House in Soho will also host film screenings and panel discussions with leading industry experts and tastemakers. The goal of Living's event schedule is to present a rich, detailed synergy of great designers and innovative manufacturing techniques.

www.livinglombardy.it