Cappella Bonaiuto - Catania - 13/04/07
A new firm, a historical retailer, a classical scenery of priceless artistic value. Winning elements not only for a business operation but of a significant cultural importance.
The company Xam – modern division of Classicmobil – that proposes contemporary beds and other products for the house characterized by a preponderant material: steel.
The retailer is Arredi Gallina, that for over fifty years signs the domestic taste in the whole of Sicily.
The scenery is that of the Bonajuto Chapel in Catania, unique example of an early Middle Ages architecture, that dates to the Byzantine age, but transformed in museum only during the twentieth century.
The evening joined the enthusiasm of Anna Bernardelli, that in the year 2004 launched Xam, with the experience of the family Gallina, which has always been a combined model of an entrepreneurial attitude and service orientation, in the will to put forward a proposal of quality, very new especially in the use and processing of the main material, steel precisely.
The success with the public was remarkable, as a proof of the curiosity and of the will of the consumer to observe new tendencies and to explore new horizons in the offer of furniture and fittings. For Xam, a launch outside of the normal channels. For Arredi Gallina, the confirm of a further evidence of attitude for the innovation and of the entrepreneurial curiosity. For the public that that was present, the reply to the communion between innovation and tradition, culminated in the choice of the place and of the participation , of the event, of the well-known wine Cellar Firriato.
The made in Italy is not sleeping, on the contrary it places itself, in Italy and in the world, as a driving force in our economy, especially thanks to the motivations of the operators and of the culture of “doing”.
Cappella Bonaiuto - Catania - 13/04/07
Cappella Bonaiuto - Catania - 13/04/07